Explore Middle-earth: Hobbiton Movie Set has to be seen to be believed, with incredible attention to detail and first-hand insights into how the set was created and what went into the filming of the award-winning trilogies Tackle the tallest waterfall in the North Island.
Hike to the viewing platform or to the very top of the stunning Wairere Falls in the Kaimai Ranges.
Soak in the naturally heated mineral pools: Opal Hot Springs private outdoor mineral pool is a relaxing place to soak after a day exploring the region Sample some specialty fresh milk cheeses: From heavenly feta to some award-winning bocconcini, the Kaimai Cheese Company's cafe is the perfect place to stop Explore and learn about the rich history of the buildings, places and people: Firth Tower Museum and heritage trails are steeped in history you've entered Middle-earth territory.
From movie magic and great walking trails, to a rich thoroughbred history, the town of Matamata has.
You know you're in Matamata when you see the aptly themed i-SITE Gatehouse on the main street reminding you plenty of hidden gems to discover.
With the perfect combination of hillsides and plains, Matamata - meaning 'headland' in Maori, has its rural roots in the equine and dairy industries and is home to the nearby Hobbiton Movie Set.
The set remains as it was during filming for 'The Lord of the Rings' and 'The Hobbit' trilogies and visitors can take a guided tour through the purposebuilt, permanent movie set and enjoy exclusive Southfarthing beverages and local fare at The Green Dragon Inn.
Set in the shadow of the Kaimai Ranges, the area's diverse range of natural scenery means there's plenty of local treasures and walkways to uncover, including the Wairere Falls with stunning views across the Waikato plains.
Meanwhile, the Opal Hot Springs, next to the town's 18-hole golf course, add to the region's many opportunities for a soak or swim in naturally heated waters.
Back in town, Matamata's cafes on the main street are popular local meeting spots while artisan producers can be found in the surrounding area.
The many grand trees give the town centre a distinctive appeal and the iconic Firth Tower Museum in its park-like setting provides an insight into the area's pioneering history.